The film was a gambit by Mattel to enter the filmmaking space, costing $145 million to produce, not to mention more spending for a ubiquitous marketing campaign that went down to bus stop benches being painted pink and a Dreamhouse in Malibu. The record for a feature solely directed by a woman is currently held by Patty Jenkins’ “Wonder Woman” at $103 million, which “Barbie” will easily surpass.Īll of this is to say, “Barbie” has gone boom. “Captain Marvel,” co-helmed by Anna Boden and Ryan Fleck, earned $153 million in its 2019 opening. Gerwig’s “Barbie” also has a shot at scoring the biggest opening weekend ever for a feature with a female director. That animated feature currently stands as the highest-grossing release of the year, with $573 million domestically and $1.34 billion worldwide. Movie,” which landed $146.3 million in three days in April (as a caveat, the film opened with Tuesday previews and also played through the Easter holiday, drawing $224 million through that stretch). In the crosshairs is another branding flex - “The Super Mario Bros.
The pink wave may not stop there, as “Barbie” now looks to score the biggest three-day debut of 2023.
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